Digital Marketing Strategy

Audience data is at the heart of our digital marketing strategy here at Passion Digital. We collect and analyse large volumes of data from different digital touchpoints to develop actionable insights and a data-driven marketing strategy. We provide our clients with a bespoke digital marketing strategy that solves a set of business challenges. Our senior digital marketing experts will work with you to pinpoint opportunity in your industry sector.

Pay per click (PPC)

PPC is a highly cost-effective method of advertising on both search engines and websites. You only ever pay when a user clicks on your ad, and you control how much you pay for each click. You decide how much budget to allocate per day, week or month. It’s not just Google that offer PPC advertising – Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertising. Passion Digital manage PPC campaigns across all these platforms.

Social Media Marketing

Since its development, social media has radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of smart businesses’ digital marketing strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.

Conversion

It is essential to track every single visit to your site, what visitors did on your site, why they left your site and how they interacted with your site. This information feeds back into your overall internet marketing strategy to allow you to make the changes necessary to improve the number of conversions (enquiries, purchases, downloads etc.). Google Analytics is our tool of choice. If set-up correctly it will provide all the relevant information necessary to enable ourselves, or you to optimise overall online performance and start to achieve your desired goals.

SEO

As an SEO agency we are can help you with technical expertise such as the creation and implementation of schema code, as well as award-winning off-page link building tactics supported by in house writers and editors. We work in tandem with you to deliver a bespoke, tailored service, helping you rank highly for search queries you want to rank for. We do everything possible to ensure that our techniques comply with the various search engine guidelines, and we offer complete transparency to our clients. We always recommend the long-term, content-led approach to SEO. White hat methods pay off in the long run.

Content Marketing

We are experts in content creation that complements the online habits of your target audience. You can view some of our most recent creative content campaign examples. Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the planning, creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve.